Initially the stock market was used by stock traders who know about financial market and know “how to invest”. So all the systems were developed according to their needs and understanding.

But today, more and more millennials want to invest and are more open to risk. Probably, more than ever before! They don’t want to give their money to a broker or any stock trader instead they want invest by themselves.

Goal: To design a complete product for these millennials willing to invest in stock markets and cryptocurrencies by understanding things on their own.

This product is not like any other trading platform rather the soul aim is to make them learn and refer to before they make any investment decision.

Project Duration : 4 Days

Understanding User(millennials) Traits

Product Research

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Understanding the financial market (Talked to friends and read articles)
Exploring the trading platforms (Explored Zerodha and Upstox etc.)
Understanding user behavior (Interviwed different people)

Research Insights

Classification of users:

Some users are comfortable with phones while others prefer laptop.
Often terminologies confuse users, so knowledge of teminologies is very important.
Users want different mathematical models to predict stock behaviour. Also, different strategies would help them to ensure maximum return and minimum risk.
Information hierarchy should be in such a way that there is effective content consumption.
Use of clean interface for easy scanning of information is important.
Users doubt on the authenticity of the content.
Consumption of appropriate news at the right time to strategize investment decisions.

Asssumptions before proceding to solution

Product has a decent amount of funding.
Team of professional analysts and other experts is present.
Being a millennial a user is knowing how to use digital media platforms.

Product Description

We tried to use hook model for better engagement of millennials. As we want them to come again & again and it is only possible if they form a habit.

Landing Page

A four fold landing page scratches the user motivation and gains trust so as to make them take an appropriate action.

Onboarding

After the landing page user has developed interest to use the paltform and thats why he/she has logged in or signed up.

Now for these users platform is made more personalized.

In the next step we are giving users a recommendation scheme to let them know how they can use the platform if they are Beginner or Intermediate or an Expert.

Further a flow of the product will be shown as a part of onboarding so that users can know what is present & where.

Features

News

This section is specially curated by experts. News will be shown,
(i) On the basis of interests
(ii) the others which experts think user should know

Stocks

Real time data
Analysis curated by our experts.
Top picked relevant news by our analysts.
Predefined mathematical models to keep a track by yourself.

Learn

Some users want to be self dependent and don’t just want to rely on our experts.

A level bar to indicate the progress can be added here. Using such gamification techniques we are aiming to attract user.

Alerts

Simulator

This feature is different from any other stock trading platform like Zerodha and Upstox because:

(i) Guides user at every step on how a trading platform works.

(ii) Message notifications: Depicts emotions at the particular time with a pro tip to improve decisions next time.

Premium Services

Premium Services can be purchased by the users to get extra benefits while using the platform.

1. One on One chat with our experts.
2. List of strategies built by analysts.
3. Training for stock selection.

A 7 day trial will be given to all the users who wish to purchase a premium account. After that users can opt for different plans available.

Feed

Millennials usually don’t have enough patience level to go through every thing present on the platform. Also, have habit to consume information in the form of infinte scroll - like facebook/ Instagram.

So, we wanted to give them a similar experience where they can consume information present on the platform in form of a scroll.

Feed contains:
- Easy to read content from all over the product.
- Quick links to main features.
- Dictionary, to search for hard words if encountered.

Basically providing with all the required information at one place in a short format so that user can be engaged and can surface content more smoothly.

Miscellaneous

Cognitive shortcuts used to make action more probable:

Investment (Fourth step of hook model):

We irrationally value our efforts. Any effort or investment (here, time or money) made in a product can hook a user to the product.

In the product there are functionalities like:

Learning from module which requires investing time.
Simulator section which requires investment of money as well as time.
And, If pro account taken then investment of real money which is a major binding factor to the product.
Also, I also thought to introduce “save” option for the content or strategy provided by our experts which can act as a saved data which user would not want to leave.

Loading next trigger:

Loading next trigger so that user can come again on the platform.

So for this Investwiser have:

Notifications of daily quests
Results and message notifications of simulation section
Alerts in Feed
Related news and interesting things according to the last user activity, just like YouTube

This trigger can also be helpful in consuming new content which might help user in investment decisions.

Also in the further stages of product advertisements, achievement sharing etc. can be introduced to onboard more users on the platform as well as hooking the existing users.

Business Prospects

Users can avail premium membership from “Go Pro” section where they will get:

Advise on “Stock Selection”.
Strategies specially curated by experts.
One on one conversation with experts.

Premium subscription can be tested by using 7 days trial period.

InvestWiser Money can be used on other trading platforms as an exchange money. In exchange we can list their platform on our product as secure and safe platform.