Initially the stock market was used by stock traders who know about financial market and know “how to invest”. So all the systems were developed according to their needs and understanding.

But today, more and more millennials want to invest and are more open to risk. Probably, more than ever before! They don’t want to give their money to a broker or any stock trader instead they want invest by themselves.

Goal: To design a complete product for these millennials willing to invest in stock markets and cryptocurrencies by understanding things on their own.

This product is not like any other trading platform rather the soul aim is to make them learn and refer to before they make any investment decision.

1. Understanding the financial market (Talked to friends and read articles)
2. Exploring the trading platforms (Explored Zerodha and Upstox etc.)
3. Understanding user behavior (Interviwed different people)

• Classification of users:
  
  

• Some users are comfortable with phones while others prefer laptop.
• Often terminologies confuse users, so knowledge of teminologies is very important.
• Users want different mathematical models to predict stock behaviour. Also, different strategies would help them to ensure maximum return and minimum risk.
• Information hierarchy should be in such a way that there is effective content consumption.
• Use of clean interface for easy scanning of information is important.
• Users doubt on the authenticity of the content.
• Consumption of appropriate news at the right time to strategize investment decisions.

• Product has a decent amount of funding.
• Team of professional analysts and other experts is present.
• Being a millennial a user is knowing how to use digital media platforms.

We tried to use hook model for better engagement of millennials. As we want them to come again & again and it is only possible if they form a habit.

A four fold landing page scratches the user motivation and gains trust so as to make them take an appropriate action.

After the landing page user has developed interest to use the paltform and thats why he/she has logged in or signed up.

Now for these users platform is made more personalized.

In the next step we are giving users a recommendation scheme to let them know how they can use the platform if they are Beginner or Intermediate or an Expert.

Further a flow of the product will be shown as a part of onboarding so that users can know what is present & where.

This section is specially curated by experts. News will be shown,
(i) On the basis of interests
(ii) the others which experts think user should know.

- Real time data.
- Analysis curated by our experts.
- Top picked relevant news by our analysts.
- Predefined mathematical models to keep a track by yourself.

Some users want to be self dependent and don’t just want to rely on our experts.

A level bar to indicate the progress can be added here. Using such gamification techniques we are aiming to attract user.